Lead the integration of customer centric practices in various end-consumer touch points - site, email, performance and brand channels, call center and more.Formulate the North American CRM & Personalization strategy in close partnership with the global team with input from local channel stakeholders and approval from business leadership.You will lead and collaborate with a cross-functional team of local and global experts to develop a roadmap and coordinate tooling, creative, analytics & channel management. This person will be responsible for influencing and supporting the global team to build needed capabilities and to leverage these self-service tools to design, build and test cross-channel plans for the US and Canadian markets, the goal of which is to promote long term relationships with our customers and drive strong lifetime value.Īs the Senior CRM & Personalization Manager for North America, you will be responsible for designing multi-channel customer interactions that leverage our world class capabilities and deliver global brand objectives while also meeting the goals of the region. We are now looking to complement this global team with a strong counterpart who will be instrumental in growing our 1:1 marketing strategy and implementation of these capabilities for North America. Last year, we formed a global cross-functional team of marketers, user experience, analytics and technology experts to start bringing this vision to life. To do this, we need to match this vision with a bold advocate for customer centricity, data-driven decision making and effective cross-functional collaboration. Our ambition is to create the most unforgettable customer experience at every interaction touchpoint by leveraging standard methodologies in Customer Relationship Management, Loyalty Marketing and Personalization. Our fully customizable products & services are as unique as the businesses we serve next step? Our communications need to be just as bespoke! Touching every element of the business, we’re here to grow and build the Vistaprint brand, reach new audiences and offer the best possible experience for every customer.Ĭustomer Relationship Management and Personalization are key pillars of the Vista brand & marketing strategy. We know our customers’ needs, and we strive to exceed their expectations. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. Vista’s Customer Experience and Marketing organization serves, inspires and delights customers – and helps others in our organization do the same.
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